Our Heritage
In 2013, we began build our predecessor, a manufacturing OEM plant named Beautiful Dawn with only 20 members with full ambition, since then, we've developed a global partnership with the worldwide top clothing brands and platforms.
Location Footprint
Who Are We?
OUR MISSION
To connect global brands with China's superior intimate apparel manufacturing through integrated industrial and trading capabilities. With professionalism, agility, and a global vision, we deliver sustainable product value - making quality "Made in China" lingerie, swimwear, and sleepwear accessible worldwide.
OUR VISION:To be world-class solution provider
To be the most trusted long-term partner for intimate apparel products and solutions worldwide. Grounded in professional value, we grow together with our clients and team - blending "manufacturing" with "creation" in every piece of lingerie, swimwear, and sleepwear.
OUR VALUES
From understanding needs to delivering outcomes, we focus on whether the problem is truly solved - not just whether the process is completed.
We respect professional judgment in product, manufacturing, and supply chain. We drive projects forward with clear communication and efficient teamwork.
Quality lives in every stitch, every inch of lace, and every wash test. We believe that the essence of trade is the ultimate commitment to product excellence.
We are committed to sustainable development, valuing long-term client relationships and employee growth. We aim to succeed together with our clients, team, and supply chain partners - beyond one-off deals.
13+Years of Glory
Founded in Guangdong as manufacturing plant, China
Expanded a new factory in Guangxi, China
Expanding annual volume reached 2 million units per year, and 170,000 units per month.
Become a ODM supplier with 26 R&D workshop established.
Relocated Guangdong plant and expanded the production capacity with total around 200 machines
We decided to establish a new sales company in Shanghai to rebrand and extend both our products and customer scope domestically and globally.
Our Team
We Share, We Succeed
01
Our BSCI audit overall rating achieved Level C by TUV Rheinland in 2025.
02
Human resource is the most valuable asset of us. We keep bring in more creative talents, empowering growth of capability for staffs, so as to make our team young, energetic, creative, professional and efficient.
03
We are committed to make our staffs work and live happily.
04
Happiness comes from understanding, respect and fighting for one goal.
Our Values
Quality & Excellence
"Excelsior" is our belief and guidance. From initial fabric selection to final stitching, each and every step is full with our dedication to excellence, making sure that our clients' brands are represented by products that meet their vision, style and our rigorous standards.
Customization & Flexibility
With years of experience, we fully understand that each brand has a need in differentiation. Our flexible OEM/ODM model is our key to tailor the production processes, offering highly customizable solutions that keep the products distinctive and SUITs their brand identity.
Sustainability & Responsibility
Responsible manufacturing is also one of our concerns. From sourcing eco-friendly materials to reduce waste, we strive to support brands that share our commitment to a sustainable future in fashion.
Collaboration & Partnership
Every client is considered our trustworthy partner, We enjoy working collaboratively to accomplish their ideas. By fostering open communication, we are building long-term relationships that help clients thrive in the competitive market.
Efficiency & Precision
Streamlined production process is our pride. From single concept, to basic draft, to the prototype, to final product, our efficient systems and skilled workforce with years of exprience enable us to deliver your goods on time without compromising on quality.
Customer-Centric Approach
Clients' satisfaction matters the most. We listen carefully into every suggestion and idea, prioritize their needs, and work our best to exceed their expectations, That's our secret keeping very project handled with professionalism and a commitment of the brand's success.
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